Strengths

• Small town feel.
• Proximity to amenities like Granddaddy lakes.
• Larger lot sizes and lower property costs.
• Availability of commercial land.
• Regional recreation center.

Weaknesses

• A lack of business in the area leads to residents having a hard time finding employment without long commutes.
• The proportion of non-resident property owners.
• Most residents commute out of town to fulfill needs like employment and shopping, which leads to a loss in potential sales tax revenue.

Opportunities

• Use the affordable land as an incentive for developers.
• Create more recreation opportunities that support the quality of life for residents (i.e. trails).
• Prioritize code enforcement.
• Create updated utility master plans.

Threats

• Some infrastructure and buildings in the town have begun to deteriorate, which could present a threat and can be a visual nuisance. A town that looks poorly cared for can raise concerns for public safety.